It is by far one of her best songs ever. Period. Great melody, brilliant lyrics (very current given state of the world - poignant without being preachy), 100% classic Madonna. Bad promotion? What are we talking about? It had an epic video featuring a hot actor (Terrence Howard fresh of "Empire's" success at the time), it was performed during various TV appearances and performed live with Taylor Swift, hottest thing in pop. May I also remind everyone it was named best song of 2015 by the Rolling Stone? I absolutely agree with Diplo - it would've been a massive hit for anyone else.