This only makes sense if you're an artist like Rihanna who has pop/Urban crossover potential. If you appeal to audiences who are very different from each other, it makes sense to release two singles which could be more well received by these two target audiences.
Madonna doesn't have that. In fact, at this time she only has her die-hard fans and she isn't as well received by the GP and young audiences like she used to. I don't wanna be a pessimist but this would not make much sense. However, what could make sense was to stop releasing three deluxe editions of one album with a shit ton of bonus tracks and instead take the old route by attaching a non-album/bonus track or album outtake to each single.
For Rebel Heart for example it could have went like this:
Standard Version:
Iconic
Veni Vedi Vici
Illuminati
Best Night
S.E.X.
Holy Water
Inside Out
Unapologetic Bitch
Bitch, I'm Madonna
Rebel Heart - Reworked Version by BloodPop
Joan of Arc
Body Shop
Devil Pray
Hold Tight
Ghosttown
HeartBreakCity
Messiah
Living for Love
Wash All Over Me
Deluxe Version Tracks:
Graffiti Heart
Borrowed Time
Addicted - Reworked Version by BloodPop
Living for Love (Remix)
Living for Love (Remix)
Living for Love - Single
Living for Love (Album Version)
Living for Love (Djemba Djemba Radio Edit / Alternative Version)
Queen
Living for Love - Remix EP
Ghosttown - Single
Ghosttown (Album Version)
Joan of Arc (Stripped Down Version)
Borrowed Time
Ghosttown - Remix EP
Bitch, I'm Madonna - Single
Bitch, I'm Madonna (Album Version)
Bitch, I'm Madonna (Sander Kleinberg Radio Mix)
Auto-Tune Baby
Bitch, I'm Madonna - Remix EP
Devil Pray - Single
Devil Pray (Album Version)
Devil Pray (Remix Edit)
Iconic (Part 2)
Devil Pray - Remix EP