I hear it every Christmas like at leat 20 times in either the store or the Christmas music Channel in the US so it's not like it's ignored, but it never was a proper single. It was on a disk called A Very Special Christmas, and was easily the most popular track on it, so it has been played every year constantly for the last 36 years. I heard it in Barnes and Nobel yesterday actually but it was them playing their own list, not the album it was on, so it gets player a lot. It's probably the most popular version of the song, regardless of Eartha Kit.