He started so well with Ray of Light (which was based on many other works, but people ignore that), Music and AL (original and director's cut).
Jump was a mess, probably because of Madonna, since the video was done during touring and she didn't have a lot of time. I mean, the scenes with her were bad, other scenes looked good.
Two versions of Celebration. Two crappy works.
Ghosttown was OK. Nothing spectacular in comparison to ROL, Music, AL and older Madonna videos.
BIM was better than Celebration, but a basic party themed video.