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ditasgarden

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  1. I was just having this debate with someone on Twitter and stumbled onto this forum/thread while searching for more information. I created this account in order to add my thoughts, which are in agreement with what @deathproof has been positing. Like many of you, I purchased the CD the day it was released in NYC and vividly recall many of the advertisements and promotional materials reposted here (as well as others) which show Madonna right-side up (chin at the bottom). In those carefree days I would wander into record stores to check out the Madonna section for fun. This was the cover that I undoubtedly consider to be the original design and it wasn't until much later (at least a year I'd guess, but perhaps even longer) that I started noticing upside-down printings popping up. It's important to keep in mind what @deathproof reminds us regarding Fabien Baron's status as an art director. The album cover is the central piece of key art in a record campaign, and Madonna was the biggest star on the planet in the 90s. An image this important gets put in front of SO many eyes before going to print - designers, the art director, photographer, record company, publicists, the star. Printing proof sheets, which get signed off on by handfuls of these people, are big collectibles online. That is why I'm adamant that to say "Oh, they just made a mistake" (which conjures the idea of some intern at the printing press rotating the image to appear right-side up) is a cop-out. Even though it's not the way the photograph was shot, this is how the album cover was designed by Baron. And I think he made a brilliant choice - it's inviting and dreamy and draws you into her eyes, whereas the upside-down is much more alienating in my opinion. So the question remains - why did they change it for certain pressings? That I cannot say - only speculate. Was there an agreement with Patrick Demarchelier that both would be produced? Did someone important later have a change of heart? Knowing Warner, perhaps they wanted a variant because they know we'll buy everything we can, including the same album multiple times LOL. What would be really cool is if someone could get a statement, on the record, from whoever was involved with the re-design. ✌?
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