Alongside Itaú, Heineken will be at Madonna's show in Brazil
Beer brand appears in the invitation to the press conference about the show on Copacabana Beach, which will be held on Monday, 25
In invitation sent to the press on the afternoon of this Friday, the 22nd, further increased expectations surrounding the performance of the singer Madonna's show on Copacabana Beach, in Rio de Janeiro.
Next Monday, the 25th, Copacabana Palace will host a press conference promoted by Bonus Track, Rio de Janeiro City Hall and Rio de Janeiro State Government. The invitation says that the subject discussed at the event will be a “show on Copacabana Beach”, but does not mention the singer or the date of the performance.
One point that draws attention to the press conference invitation is that another brand appears, alongside Itaú, as responsible for the press conference. Heineken, together with the bank and public institutions, is also organizing the press conference for the event.
Until then, only Itaú was connected to Madonna's arrival in Brazil. This Thursday, the 21st, the bank posted a video on social media in which Madonna tells Brazilian fans that she is arriving. The video was also shown on open TV.
Despite confirming the singer's arrival, Itaú is still mysterious about the date and style of the show. The bank created a special page on its website, which shows the commercial with Madonna and says that it will soon have news for Itaú customers.
A few weeks ago, however, rumors emerged that Madonna would perform at Copacabana Beach, in Rio de Janeiro, on May 4, at the bank's invitation. The information was given by journalist Lauro Jardim's column in the newspaper O Globo.
Madonna is one of the stars of the campaign to celebrate Itaú's 100th anniversary and starred in a commercial in which she talks about personality and longevity.
https://www.meioemensagem.com.br/marketing/ao-lado-de-itau-heineken-estara-no-show-de-madonna-no-brasil