It's funny cause the press is pumping her all over and talking about her almost everywhere, but nobody who is over 25 can name or sing any of her songs.
She may win a lot of now useless VMAS awards (is Mtv still a thing?), she may have million of streams, but she has very little impact on music and culture.
I think the thing that reminds me most of Madonna's success is all those girls trying to dress like her. I was in London in August and the trains were full of this new generation of "wannabes". Still, dressing as Madonna was almost a rebel move, this look is just superficial, glittery and conformist.