Madonna’s Hard Candy Fitness Brand

[groovyguy 63,869]

https://twitter.com/hardcandy/status/567861011786514434

Hard Candy Fitnessâ€@hardcandy

Soon you can work off long weekends like @madonna with the @hardcandy team at @BroadwayDance

 

Have you ever wanted to dance like Madonna? Here’s your chance! Hard Candy Fitness presents Dancers’ Access exclusively at the Broadway Dance Center in NYC. This 20-week series features tour-caliber choreography created and taught by Madonna’s personal trainers, known as the Hard Candy Fitness Sweat Crew. Classes are open to all and begin March 2 with beginner and advanced beginner levels– are you ready to get #addictedtosweat?

http://broadwaydancecenter.com/faculty/bios/hard_candy_fitness1.shtml

[groovyguy 63,869]

WEST HOLLYWOOD, Calif., May 18, 2015 /PRNewswire/ â€” Epic Rights, the full-service global merchandise, licensing and social media marketing company, has been named to represent the Hard Candy Fitness brand, a partnership between New Evolution Ventures, LLC, Madonna and her manager Guy Oseary.  Epic Rights will develop and expand on the global merchandising and licensing rights for the brand. The announcement was made jointly today by Brent Leffel, President of Hard Candy Fitness, and Dell Furano, CEO of Epic Rights.

 

“Hard Candy Fitness is an exciting brand founded by Madonna and inspired by her passion for fitness and health.  The campaign we are establishing for Hard Candy Fitness will align with Madonna’s dedication to personal excellence,†said Furano.  â€œCurrently the brand operates clubs in destination cities around the world and develops innovative group programming that integrates fitness, dance, music and entertainment elements that will be incorporated into our global plans for expansion. With Madonna about to begin an international concert tour, her visibility will be especially prominent as we move forward.â€

 

Madonna’s Hard Candy Fitness Brand

Leading the day-to-day effort for Hard Candy Fitness is Dan Levin, who spearheads the Epic Rights Celebrity & Lifestyle division through its strategic alliance with Prominent Brand+Talent. Levin will oversee the development and implementation of the brand extension program. Epic Rights will present the Hard Candy Fitness brand to potential partners at the upcoming Licensing Expo in Las Vegas.

“As Madonna is to music, pop culture and fashion, we believe Hard Candy Fitness will be the preeminent symbol for a fit, healthy and luxury-infused lifestyle,†said Levin. “We will develop a global program designed to complement the core Hard Candy Fitnessbrand elements–music, dance, entertainment, hard/harder/hardest workout mentality–to create a vast array of opportunities for consumer engagement,†said Levin.

 

About Hard Candy Fitness:
Hard Candy Fitness is a global, luxury fitness brand with fitness club locations in destination cities around the world. The brand was created in 2009 with Madonna, the world’s leading female pop icon and well-known fitness enthusiast, and New Evolution Ventures, the world’s leading operator and developer of fitness brands. Hard Candy Fitness club members enjoy an experience where entertainment and fitness intersect.  The brand is best known for innovative group fitness programming, the best and most dynamic instructors and the unique fusion of entertainment, music, dance and fitness. Constantly innovating and influenced by ideas from around the world, Hard Candy Fitness is Madonna inspired, fitness fueled and totally unique.

 

Hard Candy Fitness currently has club locations in Moscow, St. Petersburg, Santiago, Sydney, Mexico City, Rome, Berlin andToronto.Hard Candy Fitness is aggressively expanding its footprint into destination cities around the world. For more information, please visitwww.hardcandyfitness.com.

 

About Epic Rights:
Epic Rights is a full-service global branding, licensing and social media marketing company dedicated to building celebrity and entertainment brands via its broad global network of retailers, licensees and agents. Working with a roster of top clients and brands, Epic Rights services include licensing/branding, music merchandising, social media management, VIP ticketing and fan clubs.  Epic Rights also oversees sponsorships and endorsements, digital archiving of all creative/photo/media assets and manages worldwide e-commerce for its clients in addition to providing in-house legal resources for trademark registration and audit management.  Epic Rights is headquartered in Los Angeles, California.  For more information visit Epic Rights.

[groovyguy 63,869]

Hard Candy gym closed & rebranded in Toronto

 

http://www.queerty.com/nobody-wants-to-work-out-at-madonnas-toronto-gym-owners-forced-to-rebrand-20160427

Leonard Schlemm, the owner of the 42,000-sq-ft gym in downtown Toronto, says he’s rebranding. Immediately.

 

“Madonna was fabulous,†he tells Torontoist.

 

Not fabulous enough, however, to make people pay $100 a month plus a $69 “administrative fee,†or $28 for a day pass, to hang out at her gym. Schlemm says dwindling memberships, a lack of support from the franchise and the fact that people couldn’t seem to wrap their heads around the concept of a Madonna-themed fitness center have all played into his decision to rebrand.

 

“People couldn’t figure out where Hard Candy was and then they were turned off by the brand because they thought it was a dance studio,†he says.

 

We’re sure negative Yelp reviews accusing the club of being too loud, having crappy customer service, charging stiff cancellation fees and being “much like its founder, Madonna … highly over-rated, pretty on the outside, but low on substance†also didn’t help.

 

Oh, and then there was the issue of people, often tourists, constantly coming in and taking selfies next to the giant pictures of Madonna and then leaving.

 

“We are in the business of providing fitness to people who want to be in shape,†Schlemm adds. “We aren’t a destination for you to come and take a selfie.â€

 

So, he says, he’s closing Hard Candy this weekend and reopening on Monday as Aura Fitness. He says it will be “one of the nicest [clubs] in the world.â€

 

“If I had to pick a place to workout in for myself,†he says, “I’d choose this one.â€

 

While the overall look of the gym won’t change too drastically, the makeover does mean the giant pictures of Madonna, every single one of them, will be ripped down.

[skyfitswim 930]

so what is this hard candy fitness , do they play all the time madonna music ? 

sorry the answer is few post above me hihi

[madgefan 10,237]

I laughed so hard when I read that!! Guy O must have been shitting his pants when he had to tell Madonna the news