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Today in Madonna History


groovyguy
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On September 23 1992, Madonna was featured in a public service announcement titled “The Diva†for MTV’s Rock The Vote series.

The skit was directed by close friend Alek Keshishian (Truth Or Dare), who would later use a similar premise in his television ads for Madonna’s 1999 Max Factor campaign.

 

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On this day last year Madonna launched her #SecretProjectRevolution with guerilla screenings around the world.
 
Initially announced for a May 12, 2013 release, the film was eventually premiered on September 23, in a series of eighteen outdoor screenings across five cities in four countries: New York, Los Angeles, Toronto, Berlin and London. The following day, secretprojectrevolution was released in the same form in Chicago, San Francisco, Rome, Paris and Tel Aviv, the latter added last minute as the final location. All locations had been revealed shortly before events via Madonna's social media profiles. On September 24, the full film was uploaded onto YouTube and released via a new BitTorrent-based feature called Bundle, consisting of unlocked trailers and stills, plus three videos and a written message from Madonna, all locked but unlockable by submitting a valid email address. BitTorrent claims that BitTorrent Bundle is still an alpha-stage project. It is a proprietary format for distributing locked content along with a virtual storefront that that presents consumers with ways that the artist has chosen to enable content unlocking, which can vary.
 
During a screening in New York's Gagosian Gallery, Madonna made a personal appearance at the event, preceding the projection with a speech and following it with a live performance of Elliott Smith's "Between the Bars", accompanied by her son Rocco Ritchie as a dancer. Meanwhile, a 40-minute interview was uploaded onto YouTube, conducted in London by Vice's Eddy Moretti, in which Madonna explains the circumstances that prompted her to realize the whole project.
 
SecretProjectRevolution  film
 
VICE interview
 
Between the Bars
 
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