It’s not that much for a high end scent. The perfume is made by IIUVO, that’s how much their perfumes retail for. In fact, any non-mass market fragrance is at least that. Diptyque eau de parfum is the same price and probably not as nice .. and something like Frederic Malle runs over £500 a bottle. If you understand the process of how luxury fragrances are made and the ingredients, you’ll get it. If you don’t care, then it’s not for you. But it’s not a bad price. It’s not like you’re buying Clinique from Macy’s.