Rumour or not-I like it! It's time to go back to the traditional way of promotion after Guy O. 's idea wasn't that great at all.
As for "Bitch I am MADONNA"...don't like it at all. Sounds arrogant and will only increase a negative image.
GMAYL loving though not my fav song fromMDNA is anything but "childish", it's fun, light hearted, powerful and gives you good vibes. People tend to diss it because it wasn't a No 1 hit smash around the globe. Then their comments would be different.