I don't get it either... why now? It would've made slightly more sense to release it last year, surely?
I almost kinda fell for the MDNA Skin rose mist... but this one? Even the bottle looks looks hideous. Reminds me of those cheap Playboy colognes which are usually on sale every Xmas at pharmacies LOL.
More worryingly though is the awful b&w photo they used to promote it... I mean, what happened to the woman who used to give us amazing photoshoots? Why is she so lazy sometimes? The initial bathtub MDNA Skin promo videos, the Bitch I'm Madonna single cover and this are up there in the category of lazy/trashy/"don't u ever do that again" promo. I hope she makes more of an effort with the MX Tour dvd/blu-ray/streaming release.