It was wonderful! The anticipation for every new record was intoxicating, like when Like a Prayer was about to debut and Pepsi commercials were teased on TV. By the time Vogue came out her fans were in Cloud 9!!! we were trying to get a hold of anything and everything: lyrics, music videos, cassette tapes, vinysl, magazine clippings! And there was NO INTERNET!! NO SOCIAL MEDIA!! and yet she was the most talked about entertainer next to MJ.
Erotica/SEX actually changed the game. I remember a list in a 1993/1994 magazine reading: "OUTS: Madonna INS: Mocking Madonna". Now she was ridiculed and vilified way more than the usual and she actually lost a lot of her not-so-loyal fanbase (prudes!)...but the gays remained by her side so for a while she became our little underdog Ditta, so those were good times too.