Madonna was unhappy that information about her free concert on Copacabana beach in Rio de Janeiro on May 4 had been leaked.
Because of this, an operation called "Project Veronica" was set up with the aim of getting other sponsors for the Queen of Pop's visit to Brazil.
Madonna's third name, Madonna Louise Veronica Ciccone, was used as a diversion. This is because it is forbidden to use the name Madonna in negotiations so as not to leak any more information.
Also according to journalist Fábia Oliveira's sources, seven more companies are going to pay for her to come to Brazil. One of them is Uber.