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Yes - many organisations / companies do a moratorium over the festive period to accommodate staff leave - if the release is planned for January 13, that would allow time for the demo to be properly mastered for release, This one is a win for M who was devastated when hackers and fans derailed her vision for RH and if released to streaming, we should all work together to promote it and show her our appreciation.

"Emily" is one of my fave Madonna-related stuff of recent years and it's not even real! Thank you everybody, well done.

...take my hand ...leave Johann....

Back That Up Shazam: #10 Worldwide (+1)

I think there was an Emily intern at one point that was uploading the videos on YouTube.

I don't get the hostility to it? Why can't we just be happy, another one of her songs is getting recognized? I will admit that it's hardly my favorite song, but I get it. What's going viral is very catchy. I have to agree with @Frank, I hope it's the demo that is released, maybe alongside the official version of Madame X. I listen to both version back to back, and both are good in their own way, but there is something to the demo that just sounds better. Some of the vocal effects on the MX version seems a bit much. Whatever the case, I'm happy to see another song of hers is catching on. Those who go on making this about "tweens" horrible taste, may want to consider the age of those you see in these videos or uploading a vidoo using her song. They are hardly tweens. I also think she may have made a video to it and that's what she was referring to in her Instagram post. Her playing the drums alludes to it. We'll have to see though. While I understand what you are getting at, it's not as easy as you make it. There is a process to this, even for huge musicians like Madonna. If you recall, Madonna's demos from Rebel Heart started leaking November of 2014 and by Christmas, practically every song she recorded for that era, leaked. As she even stated by then, much of the industry is shutting down for the holidays and that's why up until recently we rarely saw new music releases happening by mid December. Madonna said, she had to call in some favors or such to get those 6 early tracks up on Apple. So if it's true, that 'Back that up to the beat' is being released on Jan 13th, that's a much earlier response to what's gone viral compared to the viral Frozen mix. It's easy to say, "but she's Madonna, she can get this done", but it's easier said than done. I think @GregVsMatt can attest to that as well.

Those are truly fantastic photos of Madonna. I just love them.

because M looking for unknown rapper and want to record a duet. 😅

Joan of Arc was brilliant before the fake 1980's Casio keyboard drum add. Rebel Heart (Avicci Demo) was great. The album version is good too. Both versions should have been used. There was room. Beautiful Scars (Demo) was great. Wish we had it in official album quality. Living for Love (Demo) was a bit better too. Love the bridge. Lord Lord Lift Me... Please Forgive Me! Queen and Heaven belonged on the official album as did Nothing Lasts Forever and Never Let You Go. Lots of great demos.

Backing that up to Belarus

hes real name is Johann 😅

Whenever you guys talk about Emily I just think of Emily from Devil Wears Prada

I think we would have got the album as intended with the Rebel and Heart songs separate and in their original form without the Kanye remixes etc no telling what the impact would have been.

I’m wondering if back in the day, she had released the demos instead of the streaming version of RH how different her career would have been. Till this day I choose the demos over the released material, every single time.

It took me by surprise too!

But wouldn't you agree, releasing it now, the song would get lost in the shuffle so close to the Holidays? I think it makes sense (if it's true) that she gets it up, early January. Besides, this is just hitting its stride, so I think it's safe to believe the moment is going last long past January. These viral songs catch on and are used for months and months if not longer. We saw that happen with Frozen. It was growing popular by the time she finally uploaded the original viral mix up and it was still doing well, by the time she released the other mixes and videos.

Emily needs her own forum she’s a Qween 😂

Tik Tok is a musical terrorist tbh

Christ this isn’t even trend chasing at this point. It’s trend flagging down. “Please stop that’s my song.. hang on… don’t drive off… I’ve got the change driver” and nothing for the Dua duet. i….

Love it

This is a 1 hour documentary covering the Erotica/Sex era. Watch the premiere December 17 on YouTube! This is 18+ so you will need to be logged in 😉

Not gonna lie, I've listened to this demo 100 times more than anything from Madame X, The Chronicles of Frozen, and Slung Up. I haven't been this genuinely excited about any of her output since Rebel Heart to be very honest. It's a weird refreshing feeling. Now here comes the video with her cosplaying as Khloe Kardashian, banging a drum in her underwear in the dark on the farm to drive me up the wall again. That's my girl, God bless her.

🙌🙌

Most streamed 80s songs by a female artist on Spotify 1.Whitney Houston - I Wanna Dance with Somebody - 886,406,478 2.Kate Bush - Running Up That Hill (A Deal With God) - 824,991,913 (+1) 3.Cyndi Lauper - Girls Just Want to Have Fun - 783,621,563 (-1) 4.Tracy Chapman - Fast Car - 626,909,308 5.Bonnie Tyler - Total Eclipse of the Heart - 610,263,977 (MERGE) 6.Tina Turner - What's Love Got to Do with It - 555,177,585 (MERGE) 7.Cyndi Lauper - Time After Time - 534,649,636 8.Dolly Parton - 9 to 5 - 417,114,752 9.Irene Cara - What A Feeling - 392,396,466 (MERGE) 10.Madonna - Material Girl - 353,127,614 (MERGE) 11.Belinda Carlisle - Heaven is a Place on Earth - 350,138,670 (+1) 12.Tina Turner - The Best - 349,308,646 (MERGE) [-1] 13.Bonnie Tyler - Holding Out for a Hero - 335,766,691 (MERGE) [+1] 14.Madonna - Like a Prayer - 335,021,105 (MERGE) [-1] 15.Whitney Houston - How Will I Know - 313,444,571 (MERGE) 16.Kim Carnes - Bette Davis Eyes - 277,625,597 (+1) 17.Diana Ross - Endless Love (with Lionel Richie) - 271,984,807 (-1) 18.Dolly Parton - Island in the Stream (with Kenny Rogers) - 268,930,103 19.Madonna - La Isla Bonita - 253,551,669 (MERGE) 20.Madonna - Like a Virgin - 248,526,498 (MERGE) 21.Joan Jett & the Blackhearts - I Love Rock 'N' Roll - 240,296,415 (+1) 22.Tracy Chapman - Baby Can I Hold You - 237,990,346 (-1) 23.Chaka Khan - Ain't Nobody - 228,105,006 24.Cher - If I Could Turn Back Time - 227,324,123 25.Diana Ross - I'm Coming Out - 218,844,950 26.Sade - Smooth Operator - 211,309,120 27.Laura Branigan - Self Control - 198,385,337 28.Gloria Estefan - Conga - 194,743,533 29.Cyndi Lauper - True Colors - 191,894,107 30.Pat Benatar - Hit Me With Your Best Shot - 187,952,033 31.Tiffany - I Think We're Alone Now - 175,654,502 32.Taylor Dayne - Tell It To My Heart - 168,544,563 33.Madonna - Holiday - 153,629,837 (MERGE) 34.Enya - Orinoco Flow - 149,385,672 35.Diana Ross - Upside Down - 146,493,762 (+1) 36.Kim Wilde - Kids in America 146,327,050 (-1) 37.Whitney Houston - Greatest Love of All - 144,929,506 38.Laura Branigan - Gloria - 142,221,751 39.Tracy Chapman - Talkin' Bout a Revoulation - 139,049,938 40.Barbra Streisand - Woman in Love - 129,523,805 (+1) 41.Sade - Your Love Is King - 129,350,048 (-1) 42.Pat Benatar - We Belong - 128,632,584 43.Joan Jett & The Blackhearts - I Hate Myself for Loving You - 123,006,663 (+1) 44.Whitney Houston - Saving All My Love for You - 122,925,755 (+1) 45.Deniece Williams - Let's Hear It for the Boy - 122,871,419 (-2) 46.Dionne Warwick - That's What Friends Are For - 119,087,595 47.Kate Bush - Babooshka - 117,566,250 48.Pat Benatar - Love Is a Battlefield - 106,684,144 49.Madonna - Papa Don't Preach - 100,740,412 (MERGE) 50.Madonna - Into the Groove - 99,691,318 (MERGE) I merged identical versions. Feel free to correct if there's someone missing

That person has been there a long time. I remember dealing with a Johann during the Reinvention Tour years.

To be honest, I love BTU

i hate when they say soon, very soon, and never say actual date.

Pretender Lucky Star or American Pie?

or add BTU to the EP to boost its sales

You’re welcome

If it's released officially, yes... "Back That Up" will be a single 6 years later thanks to the power of TikTok. "Rebel Heart" demo version next, please?

In a month from now... wow. It’s gonna work anyway, cause “Frozen” Sickick did and it arrived months later too. But it was different, with another artist and they didn’t even know who was behind the remix at first. But this time I don’t understand the logic. It’s trending now, it’s an old demo, only her... I don’t get it why so late. Just get it out, ride the wave and get that Xmas streaming money, woman!

Deeper and Deeper Your Honesty or Pretender?

They were going for the Runaway Bride concept Do these producers really think we won’t notice this stuff?! 😆

too late...they have to put it out now, not in a month What Team is that. Even a Turtle reacts faster!

Holy water is better than Back that up

Madonna's special posture that makes her appear like a statue in True Blue or her enigmatic look in Ray of Light were the reasons why these two covers caught my attention at the time. But in the end I decided to vote for Rebel Heart because I still can't find the meaning of what Madonna wanted to express with the cover art. On the one hand, perhaps the ropes represent the oppression of freedom of expression suffered by people in some societies, especially towards those people who are branded as rebels because their actions or opinions go against what is established. And on the other hand, the look of Madonna, so inexpressive that it reminds me of the look of a corpse, which is precisely what these people become, since being prohibited from doing or expressing what they feel, they end up becoming lifeless beings, heartless, limited to acting all their lives like automatons according to the norms of the society in which they had to live.

It’s a pop album. There’s no need to take it so literally. Plus, it's a pretty fierce piece of graphic design.

Yes!!

I believe in the power of TikTok to make Avicii Heart so big that Madonna is forced to release it. 🥲

It’s been mentioned lol. The webmaster is a guy, and the name is not Emily lol

Wouldn't be a hit without the hacker....

Why couldn’t it have been the demo of Rebel/Avicii Heart that went viral. But let’s not go there…

One of her best classic songs...

Hard Candy, even though I was appalled when I first saw it esp since coming off Confessions which was my favorite cover prior. If you were to pick one cover that really captures what Madonna is all about, I think it's Hard Candy that's why it's my favorite. It's just quintessential HER. I don't know why ppl love True Blue so much. It's good but so many are better imo.

What @Vasiliis referring to is a pap shot of M holding a print out of a work in progress COADf cover. It was basically the same exact released cover, however it looked like pink and blue lights were shining down onto Madonna. The red hair was very toned down. I wish I could find the photo. Robster even recreated a drawing of it

I think there's a level of attention to detail that's missing and I think that comes down to the music industry not making the money it used to. This means she doesn't have the expansive team of people she used to. It also accounts for the weird marketing strategies that are just out of touch with society like Meerkat, Grindr, WOW NFTs, and exorbitant ticket prices for an underfunded, underdeveloped theatre show. Instead of using choreographers, I'll just let my dancers be the choreographers. Instead of photoshoots for single covers, ill just have someone photoshop an iPhone pic from my instagram or get a fan artwork. Instead of getting a mastering engineer, ill just let the mixer also do the mastering. Instead of remastering tracks from the stems, I'll just have them remaster the audio file from these cds. I think it's impossible for her to have this level of detail for herself while also having SIX kids. I dont think she's changed her approach. So yeah... I do think it's other people's fault. But it's also just a consequence of the failing music industry.